Zhang Zhehan's Instagram update

On the 31th of March, after months of inactivity on Zhang Zhehan's Instagram account, the profile picture was updated in the middle of the night (Asia time). The previous selfie photo was swapped out for a logo registered as "ELPV".

zhangzhehan_super3 Instagram account before and after the new post

Let's talk a bit about trademarks.

On January 18th, Shanghai Changjia Film & Television Media Co. Ltd registered "ELPV" as a trademark in several categories including, but not limited to, leather products (such as handbags, luggage, backpacks), scientific instruments (such as CDs, downloadable/digital music, downloadable software), jewelry and watches, office supplies and clothing, shoes and hats. Shanghai Chengjia Film & Television Media Co. Ltd is owned by sisters Xie Yihua (90% stake) and Xie Yiwen (10% stake). The trademark registrations are still pending.

ELPV trademark application

ELPV trademark application

Shanghai Chengjia Film & Television Media Co. Ltd ownership

Shanghai Chengjia Film & Television Media Co. Ltd also registered several other logos, including EHz.Z (in January) and 7HL (in March) - all in pending status.

EHz.Z, ELPV, 7HL trademark applications

All 3 logos (ELPV, EHz.Z and 7HL) show up on WeChat storefront called EHz.Z. Two of them (EHz.Z and 7HL) also show up on a hat sold by the store.

Hat with 7HL logo sold in the store

EHz.Z WeChat store is owned by a parent company called Shanghai Aisu Clothing Co. Ltd, which is owned by Chen Liying (88% stake) and Xie Yihua (12% stake).

Shanghai Aisu Clothing Co. Ltd

Shanghai Aisu Clothing Co. Ltd ownership

The hat sold by EHz.Z WeChat store also includes the "Haizhe Hand Sign" logo registered by Shanghai Ranyi Music Media Co. Ltd. This company is owned by Zhang Xia (99 % stake), mother of Zhang Zhehan. Registration for this trademark has been approved.

"Haizhe Hand Sign" logo registration

Shanghai Ranyi Music Media Co. Ltd ownership

After the initial profile picture change, there was more activity on Zhang Zhehan's Instagram account.

New bio was added to the account: 如荆棘之路似我命，亦用生命力开出荆棘之花

which translates to: If the path of thorns is like my life, I will use my life force to bloom the flower of thorns

Then the account turned from private to public. On the same day around midnight Asia time the account posted a set of 2 photos of Zhang Zhehan that had never been published before.

zhangzhehan_super3 Instagram new photo

Once the account became public, the follower count began to increase, from an initial 347k to 377k on April 4th.

zhangzhehan_super3 Instagram new photo

This article was prepared in collaboration with Ahxuuuu on Twitter Screenshots taken from 爱企查 and sbcx.com